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Sweepstakes, Contests & Games
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WHAT ARE SWEEPSTAKES, CONTESTS & GAMES?

There are many types and variations of sweepstakes, contests, and games. Within some basic categories, our creative team works with you to compose the best added value with a unique theme to match your industry, target audience, and objectives. In some cases prize promotions are a combination of a sweepstakes, contest or game.

CONTESTS... PHYSICAL OR MENTAL
PHYSICAL CONTESTS... Are games of skill, either physical or mental skill. Physical skill includes all major sports ( baseball, football, soccer, golf, basketball and hockey ), minor sports ( racing, motor sports, bowling, pool, Frisbee, etc. ), as well as non-sport throwing ( paper airplane, food, etc. ). The physical skills tested can be either by the team or player(s), or by selected spectator(s).


PHYSICAL CONTEST EXAMPLES...
Are as endless as sports statistics. In baseball, you could designate a time, perhaps a specific pitch tied to a co-sponsored radio stations dial number, in which the home team needs to hit a home run for the selected spectator to win. Or a branded target is painted on the outfield fence, with nine spectators chosen to win if the ball hits the target in their assigned inning. Can a spectator shoot 15 hockey pucks into an open net from the blue line, or 2 out of 3 half-court basketball shots? There are many creative sports contests beyond the classic hole-in-one.

MENTAL SKILL CONTESTS...
Are mostly based on participant prediction(s). For sports, it could be the time of score / goal, the half / final score, or attendance. For non-sport prediction(s), it could be the daily Dow, the Academy or CMA Awards, the price of Item(s), the number inside a container, or the characteristics of a product.

MENTAL SKILL CONTEST EXAMPLES...
Include predicting the number of golf tees inside the minivan, or the 4 of a diamond, or the price of a series of sponsored products.

CONDITIONAL EVENT SWEEPSTAKE...
Are not predictions, yet rather winning is outside of the control of the participant. It can be based on any sports contest, or even the weather.

CONDITIONAL EVENT SWEEPSTAKES EXAMPLES...
Include an air conditioner dealer guaranteeing a full rebate if the summer has no days over 95 degrees F, or a spectator wins if a kickoff is returned for a touchdown.

MATCHING GAMES...
Usually give the participant no choice in selection based on something they already have such as Drivers License, Social Security Number, birthdate, paycheck number, dollar bill serial number, VIN number, odometer reading, old Lottery ticket, telephone number, street address, account number, or initials.

MATCHING GAMES EXAMPLES...
Include matching last 6 digits of license to car VIN number in showroom, or responding to dollar bill serial number read over radio.

SWEEPSTAKES DRAWINGS...
Are a random selection, either where the participant actively chooses or passively receives their chance.

SWEEPSTAKES DRAWING EXAMPLES...
Include selecting the prize money bag out of 100 bags in the Brinks truck ( active ), dialing the opening combination to the prize vault ( active ), or receiving in the mail the key that opens the prize treasure chest ( passive ), as well as the classic lotto ticket.

 

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